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The Main Conference is aimed at Directors and Senior Managers of Local Authority Social Services, Welsh Assembly Members, Welsh Assembly Government Civil Servants, Elected Council Members, as well as Senior Managers from the voluntary, independent, health, education and housing sectors.

The Learning Zone is aimed at a wider delegation from across the care sector, including people who work in social services, social care, early years and childcare in Wales, from frontline practitioners to senior decision makers, as well as social work and social care students.